Experience driven content approaches
There is a large gap between understanding customer needs and satisfying these needs. In the context of software development, the same can be said of maintaining healthy and bidirectional relationships with partners. Of course the purposes of an agencies and software vendors are the same: the overall satisfaction of the customer. A certain synergy needs to exist between the two in order to be able satisfy the customer. Customers expect maturity, confidence and a healthy dose of logic combined with creativity from their implementation partner/agency. And with regards to the software vendor they tend to look for the same maturity combined with stability and consistency fused with a good amount of innovation. Innovation that creates that competitive edge every business is looking for. It is however the implementation partner that is closest to the customer. Normally, agencies understand the business of their customers. They know of the intricacies, challenges, internal struct